Hello there! This is the first post on my new blog! How exciting!

In case you did not yet realize, this blog will be about magazines, and more specifically, how magazines use public relations to promote themselves. Because contrary to popular belief, magazines actuallydoneed to promote themselves to gain followers. That is how they are able to stay in business.

One of the more prominent ways that magazines advertise themselves is through the Internet. However, posting ads on Facebook or Google is not the only way to do this. Rather, they seem to be using the Internet mostly to post new articles never seen before (for their current customers), or to lure new customers into being curious enough in their publishings to subscribe fully, according to an article on The Bivings Report, (entitled The Presence of Magazines on the Internet – here is the link if you would like to read the article yourself:http://www.bivingsreport.com/2006/the-presence-of-magazines-on-the-internet/).

This article talks about how The Bivings Group completed two studies, one on how newspapers are using the Internet and another on magazines. Apparently, newspapers are using the Internet more for printing actual articles, while magazines, as I stated above, use the Internet mostly to supplement their real-life printing and to encourage newcomers to subscribe to the magazine.

The article then goes on to describe what most magazines actually have on their website in more specific terms. Here is a chart put at the end of the article showing all the different things magazines use in websites (although I will talk about some of them later).


48% of the magazines’ websites have RSS feeds, the most common feature for all of the magazines studied. RSS feeds are used as a sort of news or information medium to make these things available for all who have access to that site. 46% of websites have message boards for people to comment on, giving their feedback about something the magazine did or wrote. This is especially one of the more important aspects of public relations, since getting feedback on the magazine can help the publishers to make it better.

You will also notice that under the catagory of RSS feeds including ads, 0% of the magazines studied used this promotion on their websites. It appears that the act of subscription (since 38% of the magazine websites required registration to view some part of the website) makes up for advertising the magazine in more traditional methods.

We all know how it feels to go on to a newspaper or magazine site and see an article that we are actually interested in, only to click on the link and read something like, “You must subscribe in order to read this article.” I know there are times when I’ve actually considered subscribing just to satisfy my curiousity about the one article that I wanted to read, which I know seems ridiculous! But this is the effectiveness of the forced subscription, and the magazine website that is a prominent part of the magazine’s advertising.

(For more information on this subject, or if you would like to read the rest of the article OR the actual study from which it was written, just click on this link: http://www.bivingsreport.com/2006/the-presence-of-magazines-on-the-internet/. The study link is posted at the end of the article.)